Skincare Brand ‘La Prairie’ Joins the Fight Against Climate Change
Understanding the importance of the environment, from which so many of the brand's precious resources are sourced, the brand turns its focus this month towards global warming.
Luxury skincare meets innovative formulas at La Prairie. Founded in Switzerland, the brand has created some of the industries most beloved formulas, ones that really work. Just ask any beauty aficionado you know.
Making a donation to the ETH Foundation, La Prairie is set to support the Section of Glaciology of Continental Europe’s number one ranked university. “We are very honored to support ETH with this donation. Their pioneering work in the field of climate studies, glaciology and environmental conservation is in line with La Prairie’s overarching value of Swissness – a value centered on excellence and innovation – and its heritage of applying scientific advancements to the preservation of natural beauty,” says Patrick Rasquinet, Chief Executive Officer of La Prairie.
Looking to the future, the research aims to help combat climate change. The glaciers located in the iconic Swiss Alps have been affected in particular with the rising temperature the world is currently facing. At a shocking rate, the area has been affected by the melting and receding of its ice masses. “We firmly believe that it is essential to support and encourage academics working in the field of environmental research in order to protect not only the natural beauty of La Prairie’s birthplace but to preserve its resources for generations to come,” explains Rasquinet.
Source: Vogue Arabia