Next time you’re stuck in traffic and road rage is rising, these colourful new additions to Dubai’s roads could make you feel a tad happier.
Emojis and emoticons are no longer just a social media shorthand for summing up how you’re feeling.
As part of the Ministry of Infrastructure and Development’s initiative to spread happiness among drivers, three giant smiling faces have been painted on the Sheikh Mohammed bin Zayed Road.
The message is ‘Drive Safely’ and it’s written in three languages – Arabic, English and Urdu. This catchy initiative also encourages road users to call 800 88889 if they spot any need for emergency maintenance.
More emojis will be appearing on roads around Dubai as part of an ongoing effort by the government to incorporate happiness and positivity into our daily lives. Dubai Police are already on board, adding a huge smiley to the roof of Muraqqabat Police Station.
Need more reasons to smile? In March 2017, Al Sa’ada Street in DIFC was renamed Happiness Street and in the same month, staff of the Office of Sheikh Mohammed bin Rashid Al Maktoum celebrated winning the ‘Happiest Office Around the World’ title by hanging a huge poster of a smiling face on Jumeirah Emirates Towers.
Ahmed Al Hammadi, director of the Ministry’s Roads Department, said: “Emiratis and residents of the country are at the centre of the ministry’s policies. We work to bring happiness and road safety to them.”
Source: Dubai Week