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Huda Beauty Just Dropped One Of The “Longest Lasting Liners Ever” That Took 3 Years To Make

It's everything we ever dreamed of.


Huda Kattan’s signature always-on-point eyeliner look has seen fans around the world beg the beauty mogul to drop this product. We thought we’d never see the day but lo and behold girls, the beauty queen and billionaire entrepreneur is on fire with the launch of the ‘Life Liner’.

The hybrid liquid-pencil eyeliner is water proof, smudge proof and the blackness intensity is unreal.

“When we were asked to do an eyeliner I always said no, no, we’re never doing an eyeliner – there are amazing eyeliners out there. We could never do an eyeliner unless it’s different in some way,”  Huda excitedly tells her fans in a recent YouTube video.

Source: Huda Beauty

“I am really proud to show you guys ‘Life Liner’. I will tell you guys it is the blackest, the mattest, the most long-lasting eyeliner.”

Source: Huda Beauty

Perfected over three years (the cut of the brush alone took three months to make), the lightweight product embodies a beautiful textured fiber brush and was crafted using high molecular weight silicones, silicone resins and an anhydrous formula for extra blackness, the smoothest texture and a flawless application every time.

Source: Harper’s Bazaar Arabia

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