The company sent out invitations to journalists for a October 4 event Thursday, and also released a video teasing its new phones.

Google is widely expected to release two new phones – the Pixel 2 and Pixel 2 XL – at the event. Leaks have pointed to the two phones being made by HTC and LG, respectively, but Google is unlikely to mention those partnerships at all.

That’s because the company has changed its approach to hardware ever since the introduction of the original Pixel phone last year.

An early concept image of the Pixel 2 (Image: Twitter)
Previously, Google partnered with phone makers to produce Nexus-branded phones. But since the introduction of the Pixel, the company has taken 100% control of the design and branding of its phones, and is simply using phone makers as contract manufacturers.

Given the interest in Google’s next phone, there have already been plenty of leaks giving us an idea of what to expect.

Like the iPhone X and Samsung S8, Google appears to be removing the bezels around the side of the phone and pushing for an even bigger display whilst still keeping the same body casing. The new phone is expected to use curved glass over a flat OLED display.

Case manufacturer Olixar believes Google could also follow Apple’s lead and ditch the traditional 3.5mm headphone jack.

(Image: Twitter)

This would be an interesting move for the company, as last year’s Pixel trumpeted the presence of the classic audio connector in its marketing materials.

What’s unlikely to change is the price. Google wants to keep the Pixel as a premium device, so don’t expect it to cost anything less than £600.

Last year’s Pixel event also coincided with the introduction of the Google Home speaker as well as Google’s own multi-router mesh WiFi system.

This time around, we might see some other hardware products as well, with rumours pointing to a smaller Google Home-type speaker and possibly a pair of smart headphones with integrated Google Assistant.